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subject:"Kinder"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Video game"
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Search: subject_exact:"Konsolenspiel"
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Kinder
Video game
Computerspiel
12
Advertising effects
7
Werbewirkung
7
Advertising
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbung
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Brand management
5
Internet marketing
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Markenführung
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Online-Marketing
5
Children
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2
Game theory
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Markenartikel
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Markenimage
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advergames
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advertising
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children
2
Addiction
1
Arbeitsmarktdiskriminierung
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Augmented reality game
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Cognition
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Eltern
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Ethnic discrimination
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Antheunis, Marjolijn L.
1
Ashley, Christy
1
Auty, Susan
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
Bleize, Daniëlle N. M.
1
Brocato, E. Deanne
1
Buijzen, Moniek
1
Carlson, Les
1
Chapa, Sindy
1
Eastin, Matthew S.
1
Hernandez, Monica D.
1
Kim, Dong Hoo
1
Kim, Seoyeon
1
Kopp, Steven W.
1
Laczniak, Russell N.
1
Lewis, Charlie
1
Lorenzon, Kristian
1
Nelson, Michelle R.
1
Owen, Laura J.
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Russell, Cristel Antonia
1
Siemens, Jennifer Christie
1
Song, Doori
1
Terlutter, Ralf
1
Tuten, Tracy L.
1
Varan, Duane
1
Waiguny, Martin K. J.
1
Walker, Doug
1
Yoo, Seung-Chul
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Journal of marketing communications
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
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ECONIS (ZBW)
12
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1
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
3
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
4
Parental restrictive mediation and children's violent video game play : the effectiveness of the entertainment software rating board (ESRB) rating system
Laczniak, Russell N.
;
Carlson, Les
;
Walker, Doug
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011690544
Saved in:
5
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
6
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
7
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
8
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
9
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
10
From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian
;
Russell, Cristel Antonia
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
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