From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Year of publication: |
2012
|
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Authors: | Lorenzon, Kristian ; Russell, Cristel Antonia |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 18.2012, 1, p. 55-67
|
Subject: | Computerspiel | Video game | Werbewirkung | Advertising effects | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
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