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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Asada, Akira"
~person:"Cunningham, George B."
~subject:"Soziale Beziehungen"
~subject:"Sport policy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Soziale Beziehungen
Sport policy
Sport organization
7
Sportorganisation
7
Professional sports
6
Profisport
6
Sportmarketing
6
Sports marketing
6
Consumer behaviour
5
Sport
5
Sports
5
Brand management
3
Markenführung
3
Social Web
3
Social web
3
Arbeitsgruppe
2
Community
2
Diversity Management
2
Diversity management
2
Gemeinschaft
2
Team
2
brand community
2
group perception
2
Athletes
1
Beziehungsmarketing
1
Brand image
1
Fan environment
1
Flüchtlinge
1
Freizeitverhalten
1
Group diversity
1
Inclusion
1
LGBTQ marketing
1
Leisure behaviour
1
Management
1
Markenimage
1
Mascot
1
Meta-Analyse
1
Meta-analysis
1
Multilevel theory
1
Organisation
1
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Aufsatz in Zeitschrift
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6
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Asada, Akira
Cunningham, George B.
Anagnostopoulos, Christos
7
Delia, Elizabeth B.
7
Heere, Bob
7
Katz, Matthew
7
Shuv-Ami, Avichai
6
Sveinson, Katherine
6
Ko, Yong Jae
5
Uhrich, Sebastian
5
Winand, Mathieu
5
Behnam, Mohsen
4
Biscaia, Rui
4
De Bosscher, Veerle
4
Jang, Wonseok
4
Lock, Daniel
4
Naraine, Michael L.
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Baker, Thomas A., III.
3
Behrens, Anton
3
Breuer, Christoph
3
Chang, Yonghwan
3
Cohen, Adam
3
Delshab, Vahid
3
Doyle, Jason P.
3
Hoeber, Larena
3
James, Jeffrey D.
3
Kim, Yu Kyoum
3
Kunkel, Thilo
3
Mansfield, Aaron C.
3
McDonald, Heath
3
Melton, E. Nicole
3
Papadimitriou, Dimitra
3
Reifurth, Katherine R. N.
3
Sato, Mikihiro
3
Thrassou, Alkis
3
Wann, Daniel L.
3
Wear, Henry
3
Weeks, Clinton S.
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
2
International journal of sports marketing & sponsorship
1
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ECONIS (ZBW)
6
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1
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
2
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
5
Managerial perceptions of factors affecting the design and delivery of sport for health programs for refugee populations
Anderson, Arden
;
Dixon, Marlene
;
Oshiro, Kristi F.
; …
- In:
Sport management review
22
(
2019
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10012099347
Saved in:
6
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
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