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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Asada, Akira"
~person:"Kim, Yu Kyoum"
~subject:"Sport policy"
~subject:"Wahrnehmung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Sport policy
Wahrnehmung
Professional sports
6
Profisport
6
Sport organization
6
Sportorganisation
6
Consumer behaviour
5
Sportmarketing
5
Sports marketing
5
Brand management
4
Markenführung
4
Sport
4
Sports
4
Social Web
3
Social web
3
Arbeitsgruppe
2
Community
2
Gemeinschaft
2
Sportpolitik
2
Team
2
brand community
2
group perception
2
Arbeitskräfte
1
Arbeitspsychologie
1
Arbeitszufriedenheit
1
Beziehungsmarketing
1
Brand image
1
Coping strategy
1
Coping-Strategie
1
Emotion
1
Job satisfaction
1
Management
1
Markenimage
1
Mascot
1
Mobile phone
1
Mobiltelefon
1
Organisation
1
Organization
1
Organizational behaviour
1
Organizational psychology
1
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Aufsatz in Zeitschrift
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6
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English
6
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Asada, Akira
Kim, Yu Kyoum
Anagnostopoulos, Christos
7
Delia, Elizabeth B.
7
Heere, Bob
7
Katz, Matthew
7
Shuv-Ami, Avichai
6
Sveinson, Katherine
6
Ko, Yong Jae
5
Uhrich, Sebastian
5
Winand, Mathieu
5
Behnam, Mohsen
4
Biscaia, Rui
4
De Bosscher, Veerle
4
Jang, Wonseok
4
Lock, Daniel
4
Naraine, Michael L.
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Baker, Thomas A., III.
3
Behrens, Anton
3
Breuer, Christoph
3
Chang, Yonghwan
3
Cohen, Adam
3
Cunningham, George B.
3
Delshab, Vahid
3
Doyle, Jason P.
3
Hoeber, Larena
3
James, Jeffrey D.
3
Kunkel, Thilo
3
Mansfield, Aaron C.
3
McDonald, Heath
3
Melton, E. Nicole
3
Papadimitriou, Dimitra
3
Reifurth, Katherine R. N.
3
Sato, Mikihiro
3
Thrassou, Alkis
3
Wann, Daniel L.
3
Wear, Henry
3
Weeks, Clinton S.
3
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Source
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ECONIS (ZBW)
6
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
4
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
5
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
6
Psychological capital in sport organizations : hope, efficacy, resilience, and optimism among employees in sport (HEROES)
Kim, Minjung
;
Perrewé, Pamela L.
;
Kim, Yu Kyoum
;
Kim, …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 659-680
Persistent link: https://www.econbiz.de/10011846445
Saved in:
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