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subject:"Konsumentenverhalten"
~accessRights:"restricted"
~person:"Asada, Akira"
~person:"Mansfield, Aaron C."
~subject:"Sport policy"
~subject:"Wahrnehmung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Sport policy
Wahrnehmung
Consumer behaviour
6
Professional sports
6
Profisport
6
Sport organization
6
Sportmarketing
6
Sportorganisation
6
Sports marketing
6
Brand management
3
Football
3
Fußball
3
Markenführung
3
Social Web
3
Social web
3
Arbeitsgruppe
2
Community
2
Gemeinschaft
2
Personality psychology
2
Persönlichkeitspsychologie
2
Sport
2
Sports
2
Team
2
brand community
2
consumer behavior
2
fan identification
2
group perception
2
team identification
2
Beziehungsmarketing
1
Brand image
1
Gesundheit
1
Health
1
Markenimage
1
Mascot
1
Perception
1
Relationship marketing
1
Social relations
1
Soziale Beziehungen
1
Team branding
1
anthropomorphism
1
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Article
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Aufsatz in Zeitschrift
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Article in journal
6
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English
6
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Asada, Akira
Mansfield, Aaron C.
Anagnostopoulos, Christos
7
Delia, Elizabeth B.
7
Heere, Bob
7
Katz, Matthew
7
Shuv-Ami, Avichai
6
Sveinson, Katherine
6
Ko, Yong Jae
5
Uhrich, Sebastian
5
Winand, Mathieu
5
Behnam, Mohsen
4
Biscaia, Rui
4
De Bosscher, Veerle
4
Jang, Wonseok
4
Lock, Daniel
4
Naraine, Michael L.
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Baker, Thomas A., III.
3
Behrens, Anton
3
Breuer, Christoph
3
Chang, Yonghwan
3
Cohen, Adam
3
Cunningham, George B.
3
Delshab, Vahid
3
Doyle, Jason P.
3
Hoeber, Larena
3
James, Jeffrey D.
3
Kim, Yu Kyoum
3
Kunkel, Thilo
3
McDonald, Heath
3
Melton, E. Nicole
3
Papadimitriou, Dimitra
3
Reifurth, Katherine R. N.
3
Sato, Mikihiro
3
Thrassou, Alkis
3
Wann, Daniel L.
3
Wear, Henry
3
Weeks, Clinton S.
3
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
6
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1
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
2
An analysis of identity conflict among health-conscious sport fans
Mansfield, Aaron C.
;
Melton, E. Nicole
;
Katz, Matthew
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10014246140
Saved in:
3
The identity work of health-conscious sport fans
Mansfield, Aaron C.
;
Katz, Matthew
;
Delia, Elizabeth B.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 330-340
Persistent link: https://www.econbiz.de/10013325420
Saved in:
4
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
5
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
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