An analysis of identity conflict among health-conscious sport fans
Year of publication: |
2022
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Authors: | Mansfield, Aaron C. ; Melton, E. Nicole ; Katz, Matthew |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 6, p. 600-612
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Subject: | consumer behavior | fan identification | health consciousness | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Profisport | Professional sports | Fußball | Football |
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