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subject:"Konsumentenverhalten"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising"
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Konsumentenverhalten
Advertising
Internet marketing
192
Online-Marketing
192
Consumer behaviour
122
Social Web
101
Social web
101
Viral marketing
46
Virales Marketing
46
Brand management
43
Markenführung
43
Advertising effects
42
Werbewirkung
42
Beziehungsmarketing
40
Relationship marketing
40
Brand image
36
Markenimage
36
Online retailing
36
Online-Handel
36
Social media
32
Werbung
28
E-commerce
21
Electronic Commerce
21
social media
19
Mobile communications
15
Mobilkommunikation
15
Brand
13
Markenartikel
13
Experiment
11
Marketing management
11
Marketingmanagement
11
Confidence
10
Customer integration
10
Kundenintegration
10
Mobile marketing
10
Vertrauen
10
Digital marketing
9
Innovation adoption
9
Innovationsakzeptanz
9
Mobile Marketing
9
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Undetermined
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Free
42
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Article
133
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Article in journal
133
Aufsatz in Zeitschrift
133
Language
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English
133
Author
All
Hoffman, Donna L.
4
Novak, Thomas P.
4
Eigenraam, Anniek W.
3
Jibril, Abdul Bashiru
3
Labrecque, Lauren I.
3
Pauwels, Koen
3
Reijmersdal, Eva A. van
3
Sharma, Bhuvanesh Kumar
3
Spann, Martin
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Amoah, John
2
Bacile, Todd J.
2
Bart, Yakov
2
Bijmolt, Tammo H. A.
2
Eelen, Jiska
2
Febriyantoro, Mohamad Trio
2
Gaber, Hazem Rasheed
2
Gensler, Sonja
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Hudders, Liselot
2
Lu, Qiang
2
Mafael, Alexander
2
Majeed, Mohammed
2
Noort, Guda van
2
Rajput, Sneha
2
Singh, Prakash
2
VanMeter, Rebecca A.
2
Wright, Len Tiu
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
Abubakari, Aidatu
1
Adreu Domingo, David
1
Ahmad, Amna
1
Ahmad, Jamil
1
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Published in...
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Cogent business & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
197
Journal of retailing and consumer services
152
International journal of internet marketing and advertising : IJIMA
131
International journal of advertising : the review of marketing communications
94
Journal of marketing communications
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Journal of promotion management : innovations in planning and applied research
61
International journal of hospitality management
52
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
48
Management science : journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
International journal of advertising : the quarterly review of marketing communications
43
Electronic commerce research
40
Information systems research : ISR
37
Journal of advertising research
37
Journal of promotion management : JPM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
International journal of technology marketing : IJTMkt
31
Journal of marketing
31
Journal of marketing research : JMR
30
International journal of consumer studies
29
Journal of electronic commerce research : JECR
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
Asia Pacific journal of marketing and logistics
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
The journal of brand management : an international journal
27
International journal of contemporary hospitality management
26
Journal of management information systems : JMIS
26
Journal of marketing management : MM
26
Marketing intelligence & planning
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
133
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131
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
132
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
133
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
Saved in:
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