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subject:"Konsumentenverhalten"
~isPartOf:"Journal of business research : JBR"
~subject:"Emotion"
~subject:"Germany"
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Konsumentenverhalten
Emotion
Germany
Event marketing
15
Event-Marketing
15
Consumer behaviour
6
Beziehungsmarketing
4
Brand management
4
Experiential marketing
4
Markenführung
4
Relationship marketing
4
Sport event
4
Sportveranstaltung
4
Big event
3
Customer satisfaction
3
Großveranstaltung
3
Kundenzufriedenheit
3
Behavioural intentions
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Event
2
Gambling
2
Glücksspiel
2
Holiday behaviour
2
Internet marketing
2
Markenimage
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Online-Marketing
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Social web
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Sports marketing
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Urlaubsverhalten
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Brakus, J. Joško
2
Alegre, Inés
1
Barhorst, Jennifer Brannon
1
Biscaia, Rui
1
Christodoulides, George
1
Evanschitzky, Heiner
1
Gallo, Iñigo
1
Garcia-Perez, Alexeis
1
Gerrath, Maximilian H. E. E.
1
Hickman, Ellie
1
Javornik, Ana
1
Kharouf, Husni
1
Krey, Nina
1
Mainolfi, Giada
1
Marino, Vittoria
1
McLean, Graeme J.
1
Schmitt, Bernd
1
Siamagka, Nikoletta Theofania
1
Townsend, Claudia
1
Zhang, Shi
1
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Journal of business research : JBR
SpringerLink / Bücher
16
Journal of travel and tourism marketing
11
International journal of event and festival management
10
Journal of retailing and consumer services
10
Customer Experience : Forum Dienstleistungsmanagement
9
International journal of hospitality management
9
Wirtschaftswissenschaft
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Event-Marketing : Trends und Entwicklungen
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
6
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
6
The journal of brand management : an international journal
6
International journal of contemporary hospitality management
5
Tourism management : research, policies, practice
5
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Events und Sport : Stand und Perspektiven der Eventforschung
4
Gabler Edition Wissenschaft
4
International journal of sport management and marketing : IJSMM
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing : ZFP ; journal of research and management
4
Qualitative Marktforschung : Konzepte - Methoden - Analysen
4
Sport management review
4
Springer eBook Collection / Business and Economics
4
Tourism management perspectives : TMP
4
Berichte aus der Betriebswirtschaft
3
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
Events und Tourismus : Stand und Perspektiven der Eventforschung
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business economics and management
3
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ECONIS (ZBW)
6
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6
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
4
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
5
Experiential product framing and its influence on the creation of consumer reviews
Gallo, Iñigo
;
Townsend, Claudia
;
Alegre, Inés
- In:
Journal of business research : JBR
98
(
2019
),
pp. 177-190
Persistent link: https://www.econbiz.de/10012007227
Saved in:
6
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
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