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subject:"Konsumentenverhalten"
~person:"Ai, Chi-Han"
~person:"Jahn, Steffen"
~person:"Knobloch, Uli"
~person:"Le Dung"
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Konsumentenverhalten
Event marketing
16
Event-Marketing
16
Consumer behaviour
10
Emotion
5
Beziehungsmarketing
4
Big event
4
Deutschland
4
Germany
4
Großveranstaltung
4
Relationship marketing
4
Customer satisfaction
3
Event
3
Holiday behaviour
3
Kundenzufriedenheit
3
Tourism
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
Urlaubsverhalten
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Brand image
2
Dienstleistungsqualität
2
Emotions
2
Experiential marketing
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Service quality
2
Social Web
2
Social web
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Veranstaltung
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experiential marketing
2
Affect-driven behavior
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Brand management
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Cognition
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Cognitive appraisal theory
1
Controlling
1
Crowding
1
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German
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Ai, Chi-Han
Jahn, Steffen
Knobloch, Uli
Le Dung
Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Zarantonello, Lia
3
Aitken, Rob
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
O'Gorman, Kevin
2
Opaschowski, Horst W.
2
Pine, B. Joseph
2
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Customer Experience : Forum Dienstleistungsmanagement
1
International journal of hospitality management
1
Journal of advertising research
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Stand und Perspektiven der Eventforschung
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism review
1
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ECONIS (ZBW)
10
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1
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1
Experiential quality, experiential relationship quality and future experiential intentions in the Macau gaming industry
Wu, Hung-Che
;
Ai, Chi-Han
;
Chang, Ya-Yuan
;
Wang, De-Quan
; …
- In:
Tourism review
77
(
2022
)
1
,
pp. 177-189
Persistent link: https://www.econbiz.de/10012939656
Saved in:
2
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
3
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
Saved in:
4
Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
Saved in:
5
Experience, emotion, and eudaimonia : a consideration of tourist experiences and well-being
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011687319
Saved in:
6
A study of festival switching intentions, festival satisfaction, festival image, festival affective impacts, and festival quality
Wu, Hung-Che
;
Ai, Chi-Han
- In:
Tourism and hospitality research : the surrey quarterly …
16
(
2016
)
4
,
pp. 359-384
Persistent link: https://www.econbiz.de/10011628909
Saved in:
7
(Mis)understanding the nature of tourist experiences
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
5
,
pp. 599-608
Persistent link: https://www.econbiz.de/10010468692
Saved in:
8
Konsumerlebnisse im Dienstleistungssektor : die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
Drengner, Jan
;
Jahn, Steffen
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 227-249)
.
2012
Persistent link: https://www.econbiz.de/10009550170
Saved in:
9
Events and loyalty formation : the role of satisfaction, felt community, emotional experience, and frequency of use
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 151-165)
.
2010
Persistent link: https://www.econbiz.de/10008654331
Saved in:
10
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
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