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subject:"Konsumentenverhalten"
~person:"Azemi, Yllka"
~person:"Gordon, Brett R."
~subject:"Social web"
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Konsumentenverhalten
Social web
Consumer behaviour
4
Internet marketing
4
Mobile Marketing
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Mobile marketing
4
Online-Marketing
4
Advertising
3
Werbung
3
Beziehungsmarketing
2
Distribution channel
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Fashion
2
Gen Z
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Luxury goods
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Luxusgüter
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Mobile communications
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Mobilkommunikation
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Relationship marketing
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Social Web
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Vertriebsweg
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Abfallentsorgung
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Advertising effects
1
Efficiency
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Effizienz
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Luxury customers
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Marketing management
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Marketingmanagement
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Mobile Business
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Mobile business
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Mobile customers
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Mobile phone
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Mobiltelefon
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Retargeting
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Theorie
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Azemi, Yllka
Gordon, Brett R.
Bauer, Hans H.
5
Bamoriya, Hemant
4
Dwivedi, Yogesh Kumar
4
Stephen, Andrew T.
4
Cui, Xuebin
3
Dix, Steve
3
Giaglis, George M.
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Karjaluoto, Heikki
3
Katona, Zsolt
3
Rafieian, Omid
3
Rodgers, Shelly
3
Shareef, Mahmud Akhter
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Thorson, Esther
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Wilke, Kai
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Yoganarasimhan, Hema
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2
Amirkhanpour, Monaliz
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Avis, Mark
2
Baek, Tae Hyun
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Bart, Yakov
2
Baye, Irina
2
Bennemann, Stefan
2
Bernritter, Stefan F.
2
Braun, Gabriele
2
D'Andria, Diego
2
Drossos, Dimitris A.
2
Gaiser, Christian
2
Gao, Tao
2
Ghose, Anindya
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Heinemann, Gerrit
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Hughes, Andrew
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Högberg, Johan
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Jamieson, Kyle
2
Jerath, Kinshuk
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Kannan, P. K.
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Ketelaar, Paul E.
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Journal of marketing
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Journal of advertising research
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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