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subject:"Konsumentenverhalten"
~person:"Stephen, Andrew T."
~person:"Urban, Glen L."
~subject:"Website"
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Konsumentenverhalten
Website
Online-Marketing
27
Internet marketing
26
Consumer behaviour
18
Social Web
13
Social web
13
Advertising effects
6
Werbewirkung
6
Feldforschung
5
Field research
5
Großbritannien
5
United Kingdom
5
Agent-based modeling
4
Agentenbasierte Modellierung
4
Mobile Business
4
Mobile business
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Dynamic programming
3
Dynamische Optimierung
3
E-commerce
3
Electronic Commerce
3
Media usage
3
Mediennutzung
3
Mobile Marketing
3
Telecommunications industry
3
Telekommunikationssektor
3
social media
3
2007-2010
2
Advertising
2
Cognition
2
Gewinnquote
2
Kognition
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
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Article
16
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3
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Article in journal
15
Aufsatz in Zeitschrift
15
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1
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1
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English
19
Author
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Stephen, Andrew T.
Urban, Glen L.
Dwivedi, Yogesh Kumar
14
Ghose, Anindya
14
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Rita, Paulo
12
Ko, Eunju
11
Pauwels, Koen
10
Akram, Umair
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Liberali, Guilherme
9
Loureiro, Sandra Maria Correia
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Ahuja, Vandana
8
Braun, Michael
8
Kannan, P. K.
8
Okumus, Fevzi
8
Pelsmacker, Patrick de
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Wu, Luorong
8
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Hudders, Liselot
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Rahman, Zillur
7
Sahni, Navdeep S.
7
Schivinski, Bruno
7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing
2
Journal of marketing research
2
MIT sloan management review
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Saïd Business School WP 2015-19
1
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ECONIS (ZBW)
19
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11
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
12
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
13
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
14
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
15
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
16
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
17
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
18
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
19
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
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