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subject:"Konsumentenverhalten"
~person:"Vrontis, Demetris"
~subject:"Relationship marketing"
~subject:"United States"
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Konsumentenverhalten
Relationship marketing
United States
Football
8
Fußball
8
Sport organization
8
Sportorganisation
8
Professional sports
7
Profisport
7
Sportmarketing
7
Sports marketing
7
Consumer behaviour
4
Ball game
3
Ballsport
3
Brand management
3
Markenführung
3
football
3
Basketball
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Fans
2
Lovemarks
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
planning
2
value
2
Attachment
1
Betriebliche Finanzwirtschaft
1
Brand equity
1
Branding
1
Club
1
Commitment
1
Competition
1
Customer satisfaction
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Employee retention
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Instandhaltung
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Israel
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Vrontis, Demetris
Heere, Bob
9
Katz, Matthew
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Drayer, Joris
7
Kim, Yu Kyoum
7
Ko, Yong Jae
7
McDonald, Heath
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Biscaia, Rui
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Sommers, Paul M.
6
Sveinson, Katherine
6
Berri, David J.
5
Inoue, Yuhei
5
Kent, Aubrey
5
Lock, Daniel
5
Melton, E. Nicole
5
Shapiro, Stephen L.
5
Yoshida, Masayuki
5
Zhang, James J.
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Behnam, Mohsen
4
Crawford, Gregory S.
4
Dietl, Helmut
4
Franck, Egon
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Papadimitriou, Dimitra
4
Simmons, Robert
4
Theodorakis, Nicholas D.
4
Walker, Matthew
4
Apostolopoulou, Artemisia
3
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Global business & economics review
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
1
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ECONIS (ZBW)
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1
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
3
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
4
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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