The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Avichai Shuv-Ami, Ioanna Papasolomou, Demetris Vrontis
| Year of publication: |
2018
|
|---|---|
| Authors: | Shuv-Ami, Avichai ; Papasolomou, Ioanna ; Vrontis, Demetris |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 20.2018, 5/6, p. 612-633
|
| Subject: | Lovemarks | consumer behaviour | consumer decision-making | football clubs | football fans | commitment | purchase intention | brand knowledge | sport spectator identity | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/GBER.2018.094448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012126543