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subject:"Konsumentenverhalten"
~person:"Yoshida, Masayuki"
~subject:"Sport"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Sport
Sport organization
5
Sportorganisation
5
Consumer behaviour
4
Football
4
Fußball
4
Professional sports
4
Profisport
4
Sportmarketing
4
Sports marketing
4
Arbeitsgruppe
2
Team
2
Ball game
1
Ballsport
1
Beziehungsmarketing
1
Brand equity
1
Brand image
1
Brand management
1
Club theory
1
Clubtheorie
1
Community
1
Consumer engagement
1
Content strategy
1
Cricket
1
Cultural identity
1
Distinctiveness
1
Emotion
1
Facebook
1
Fan club membership
1
Fan community identification
1
Fan engagement
1
Gemeinschaft
1
Gesundheit
1
Health
1
Internet marketing
1
Kulturelle Identität
1
Markenführung
1
Markenimage
1
Neuseeland
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English
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Yoshida, Masayuki
Anagnostopoulos, Christos
12
Wicker, Pamela
10
Heere, Bob
9
Katz, Matthew
8
Kunkel, Thilo
8
Winand, Mathieu
8
Breuer, Christoph
7
Delia, Elizabeth B.
7
Ko, Yong Jae
7
Lock, Daniel
7
McDonald, Heath
7
Papadimitriou, Dimitra
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Byers, Terri
6
Doyle, Jason P.
6
Funk, Daniel C.
6
James, Jeffrey D.
6
Kim, Yu Kyoum
6
Scheerder, Jeroen
6
Shuv-Ami, Avichai
6
Sveinson, Katherine
6
Biscaia, Rui
5
Fahrner, Marcel
5
Frawley, Stephen
5
Robinson, Leigh
5
Shilbury, David
5
Vrontis, Demetris
5
Welty Peachey, Jon
5
Willem, Annick
5
Ahn, Taesoo
4
Baker, Thomas A., III.
4
Balliauw, Matteo
4
Behnam, Mohsen
4
Briskorn, Dirk
4
Cohen, Adam
4
Cunningham, George B.
4
De Bosscher, Veerle
4
Drayer, Joris
4
Drexl, Andreas
4
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Corporate reputation review
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
4
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1
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
3
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
4
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
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