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subject:"Kundenbindung"
~language:"eng"
~subject:"B-to-B-Marketing"
~type_genre:"Article in journal"
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Kundenbindung
B-to-B-Marketing
Customer acquisition
69
Kundengewinnung
69
Beziehungsmarketing
41
Relationship marketing
41
USA
13
United States
13
Consumer behaviour
12
Konsumentenverhalten
12
Customer value
10
Kundenwert
10
Customer satisfaction
9
Kundenzufriedenheit
9
customer acquisition
7
Marketing management
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Marketingmanagement
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Takeover
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Theorie
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Theory
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Übernahme
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5
Internet marketing
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Online-Marketing
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Customer integration
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Marketing theory
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Online retailing
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Online-Handel
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Gouthier, Matthias
1
Grewal, Rajdeep
1
Krämer, Tobias
1
Kumar, V.
1
Leone, Robert P.
1
Lilien, Gary L.
1
Livne, Gilad
1
Ludwig, Nadine Laura
1
Petersen, J. Andrew
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Sabnis, Gaurav
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Simpson, Ana
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Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business finance & accounting : JBFA
1
Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
5
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1
After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
4
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
5
Do customer acquisition cost, retention and usage matter to firm performance and valuation?
Livne, Gilad
;
Simpson, Ana
;
Talmor, Eli
- In:
Journal of business finance & accounting : JBFA
38
(
2011
)
3/4
,
pp. 334-363
Persistent link: https://www.econbiz.de/10009159877
Saved in:
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