//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Kundenbindung"
~language:"eng"
~subject:"Beziehungsmarketing"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundengewinnung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindung
Beziehungsmarketing
Customer acquisition
11
Kundengewinnung
11
Relationship marketing
8
Customer value
3
Kundenwert
3
Computer-assisted marketing
2
Direct marketing
2
Direktmarketing
2
IT-gestütztes Marketing
2
Marketing management
2
Marketingmanagement
2
Factor analysis
1
Faktorenanalyse
1
HR marketing
1
Health insurance
1
Indonesia
1
Indonesien
1
International marketing
1
Internationales Marketing
1
Krankenversicherung
1
Mobile Business
1
Mobile business
1
Mobile communications
1
Mobilkommunikation
1
Personalmarketing
1
Schweiz
1
Switzerland
1
Takeover
1
Theorie
1
Theory
1
Tourism industry
1
Tourismuswirtschaft
1
USA
1
United States
1
Übernahme
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Book section
Article in journal
42
Aufsatz in Zeitschrift
42
Aufsatz im Buch
8
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatzsammlung
2
Collection of articles of several authors
2
Hochschulschrift
2
Sammelwerk
2
Thesis
2
Collection of articles written by one author
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
Sammlung
1
more ...
less ...
Language
All
English
German
11
Author
All
Bejou, David
1
Bhatnagar, Namita
1
Bonfrer, Andre
1
Das, Subhasish
1
Drèze, Xavier
1
Hennessy, Julie
1
Kamakura, Wagner A.
1
Krafft, Manfred
1
Maryott, Kiersten
1
Mishra, Manit
1
Mohanty, Prasanta Kumar
1
O'Toole, Tom
1
Peters, Kay
1
Sama, Ramzan
1
Verhoef, Peter C.
1
more ...
less ...
Published in...
All
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Employer branding for competitive advantage : models and implementation strategies
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on customer equity in marketing
1
Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer centricity as a business strategy
O'Toole, Tom
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 71-86)
.
2023
Persistent link: https://www.econbiz.de/10014283154
Saved in:
2
Target market analysis : how to identify the right customers
Hennessy, Julie
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 117-129)
.
2023
Persistent link: https://www.econbiz.de/10014283162
Saved in:
3
Impact of employer branding on customer acquisitions and retentions : a case study of microsign products
Sama, Ramzan
- In:
Employer branding for competitive advantage : models …
,
(pp. 181-199)
.
2021
Persistent link: https://www.econbiz.de/10012545673
Saved in:
4
Testing the moderation effects on Gartner's customer relationship management practices and customer acquisition
Das, Subhasish
;
Mishra, Manit
;
Mohanty, Prasanta Kumar
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 333-345)
.
2020
Persistent link: https://www.econbiz.de/10012121368
Saved in:
5
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
6
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
7
Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A.
- In:
Profit maximization through customer relationship …
,
(pp. 41-58)
.
2008
Persistent link: https://www.econbiz.de/10003754190
Saved in:
8
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita
;
Maryott, Kiersten
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 117-130)
.
2008
Persistent link: https://www.econbiz.de/10003754265
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->