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subject:"Language"
~language:"eng"
~subject:"Estimation"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Publizistikwissenschaft"
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ECONIS (ZBW)
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1
Living in media and the future of advertising
Deuze, Mark
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011591603
Saved in:
2
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
3
Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
Saved in:
4
Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
Saved in:
5
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
6
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
7
Dialogism and polyphony in organizing theorizing in organization studies : action guiding anticipations and the continuos creation of novelty
Shotter, John
- In:
Organization studies : an international …
29
(
2008
)
4
,
pp. 501-524
Persistent link: https://www.econbiz.de/10003739577
Saved in:
8
A mosaic of visions, daydreams, and memories : diverse inlays of organizing and communicating from around the globe
Broadfoot, Kirsten J.
;
Cockburn, Tom
;
Cockburn-Wootten, …
- In:
Management communication quarterly
22
(
2008/09
)
2
,
pp. 322-350
Persistent link: https://www.econbiz.de/10003777941
Saved in:
9
The antecedents and consequence of functional and dysfunctional conflict between marketing managers and sales managers
Massey, Graham R.
;
Dawes, Philip L.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1118-1129
Persistent link: https://www.econbiz.de/10003555956
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