//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Lieferantenmanagement"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Brand image
Marketing management
29
Marketingmanagement
29
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
7
Markenführung
7
Beziehungsmarketing
6
Relationship marketing
6
Marketing
5
Marketing theory
5
Marketingtheorie
5
marketing
5
B-to-B-Marketing
4
Business-to-business marketing
4
Hotel industry
4
Hotellerie
4
Advertising
3
Customer value
3
Fashion
3
IMC
3
Internet marketing
3
Kundenwert
3
Markenimage
3
Mode
3
Nachhaltige Entwicklung
3
Online-Marketing
3
Sustainability
3
Sustainable development
3
Werbung
3
customer equity
3
Advertising effects
2
B2B marketing mix
2
Cause-Related Marketing
2
Cause-related marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Environmental management
2
International marketing
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4
Language
All
English
4
Author
All
Di Benedetto, C. Anthony
1
Evans, Joel R.
1
Han, Sang-Lin
1
Jeong, Miyoung
1
Kim, Eun Young
1
Lee, Seonjeong
1
Oh, Haemoon
1
Park, Kyungae
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of business research : JBR
46
The journal of business & industrial marketing
39
The journal of product & brand management
23
European journal of marketing : EJM
18
Journal of strategic marketing
17
The journal of brand management : an international journal
16
Journal of business-to-business marketing
14
Journal of marketing communications
14
Journal of marketing management : MM
14
Journal of the Academy of Marketing Science
14
Journal of marketing
13
Journal of retailing and consumer services
11
Cogent business & management
9
The marketing review
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing research : JMR
6
Marketing intelligence & planning
6
Business horizons
5
International journal of internet marketing and advertising : IJIMA
5
International journal of production economics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
European research studies
4
International journal of retail & distribution management
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing letters : a journal of research in marketing
4
The journal of asset management
4
Amfiteatru economic : an economic and business research periodical
3
Asia Pacific journal of marketing and logistics
3
EuroMed journal of business
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
2
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
3
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Saved in:
4
Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young
;
Park, Kyungae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->