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subject:"Linguistics"
~person:"Berger, Jonah"
~subject:"Fremdsprache"
~subject:"Mehrsprachigkeit"
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Linguistics
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7
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5
natural language processing
5
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3
automated textual analysis
3
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linguistics
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Berger, Jonah
Galor, Oded
18
Sarid, Assaf
18
Özak, Ömer
17
Weber, Shlomo
16
Ginsburgh, Victor
12
Xu, Zeshui
11
Otten, Sebastian
8
Hollander, Stephan
7
Lowrey, Tina M.
7
Pogacar, Ruth
7
Tahoun, Ahmed
7
Hassan, Tarek A.
6
Jakiela, Pamela
6
Liao, Huchang
6
Shoham, Amir
6
Shrum, L. J.
6
Wang, Jian-qiang
6
Wickström, Bengt-Arne
6
Bredtmann, Julia
5
Gazzola, Michele
5
Grin, François
5
Isphording, Ingo Eduard
5
Lauring, Jakob
5
Ozier, Owen
5
Packard, Grant
5
Bade, David
4
Bushee, Brian J.
4
Cappellari, Lorenzo
4
Coloma, Germán
4
Di Paolo, Antonio
4
Grenier, Gilles
4
Holden, Nigel
4
Larcker, David F.
4
Lent, Laurence van
4
Luna, David
4
Mautner, Gerlinde
4
Nowotny, Klaus
4
Piekkari, Rebecca
4
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Journal of marketing
2
Consumer psychology review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of service research
1
Marketing letters : a journal of research in marketing
1
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1
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
2
Commentary: using language to improve health
Berger, Jonah
;
Packard, Grant
- In:
Journal of service research
26
(
2023
)
4
,
pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
Saved in:
3
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
4
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
5
Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
Saved in:
6
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
7
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
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