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subject:"Magazine"
~subject:"Presseverlag"
~subject:"Print advertising"
~type:"article"
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Magazine
Presseverlag
Print advertising
Printwerbung
414
Advertising effects
160
Werbewirkung
160
Advertising
112
Werbung
107
USA
89
United States
89
Consumer behaviour
66
Konsumentenverhalten
66
Newspaper
40
Zeitung
40
Internet marketing
36
Online-Marketing
36
Press publisher
36
Deutschland
35
Germany
35
Press media
33
Presseerzeugnis
33
Bibliometrics
30
Bibliometrie
30
Theorie
27
Theory
27
Zeitschrift
23
Comparison
21
Großbritannien
21
United Kingdom
21
Vergleich
21
Perception
20
Wahrnehmung
20
Frauen
19
Women
19
Target group
18
Zielgruppe
18
Preismanagement
17
Pricing strategy
17
Estimation
16
France
16
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Undetermined
83
Free
7
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Article
Book / Working Paper
244
Journal
2
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All
Article in journal
329
Aufsatz in Zeitschrift
329
Aufsatz im Buch
87
Book section
87
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
373
German
43
French
3
Croatian
1
Author
All
Mulken, Margot van
6
Reid, Leonard N.
6
Sonnac, Nathalie
5
Zotos, Yorgos
5
Dewenter, Ralf
4
Gabszewicz, Jean Jaskold
4
Gierl, Heribert
4
Kaiser, Ulrich
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Torres, Ivonne M.
4
Carlson, Les
3
Chandra, Ambarish
3
Chattopadhyay, Tuhin
3
Depken, Craig A.
3
Dianoux, Christian
3
Gröppel-Klein, Andrea
3
King, Karen Whitehill
3
Laroche, Michel
3
Laussel, Didier
3
Lepkowska-White, Elzbieta
3
Linhart, Zdenek
3
Mogaji, Emmanuel
3
Neijens, Peter C.
3
Olsen, G. Douglas
3
Pieters, Rik
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Sierra, Jeremy J.
3
Smit, Edith
3
Smit, Edith G.
3
Smith, Ken
3
Sridhar, Shrihari
3
Wedel, Michel
3
Abraham, Katharine G.
2
Baccarella, Christian V.
2
Bajde, Domen
2
Bao, Yeqing
2
Bartikowski, Boris
2
Beerli-Palacio, Asunción
2
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Published in...
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Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
The journal of services marketing
3
Vierteljahrshefte zur Wirtschaftsforschung
3
Advertising and violence : concepts and perspectives
2
Advertising in developing and emerging countries : the economic, political and social context
2
American economic journal : a journal of the American Economic Association
2
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
Brookings papers on economic activity : BPEA
2
Business strategies for economies in transition : book of readings on CEE countries
2
California management review
2
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ECONIS (ZBW)
419
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419
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1
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
2
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
3
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
4
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
5
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
6
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
7
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
8
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
9
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
10
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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