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subject:"Markenartikel"
~isPartOf:"Business history"
~isPartOf:"International marketing review"
~subject:"EU countries"
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Search: subject_exact:"Geographische Herkunftsangaben"
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Markenartikel
EU countries
Designation of origin
58
Herkunftsbezeichnung
58
Consumer behaviour
41
Konsumentenverhalten
41
Brand image
32
Markenimage
32
Brand management
19
Markenführung
19
International marketing
18
Internationales Marketing
17
Country of origin
14
Brand
12
Rules of origin
11
Ursprungsregeln
11
Country-of-origin
10
China
6
Country image
5
Emotion
4
USA
4
United States
4
Cognition
3
Consumer animosity
3
Corporate reputation
3
Einzelhandel
3
Emerging economies
3
Fashion
3
Firmenimage
3
Großbritannien
3
Kognition
3
Marketing management
3
Marketingmanagement
3
Mode
3
Multinationales Unternehmen
3
National culture
3
Nationalkultur
3
Neuseeland
3
New Zealand
3
Retail trade
3
Schwellenländer
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10
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13
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13
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English
13
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Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Almada Câmara, Maria Benedita
1
Andéhn, Mikael
1
Clayton, David
1
D'Antone, Simona
1
Diamantopoulos, Adamantios
1
Gao, Ying
1
Heinberg, Martin
1
Herz, Marc
1
Higgins, David M.
1
Hong, Ruiyang
1
Hu, Zuohao
1
Koschate-Fischer, Nicole
1
L'Espoir Decosta, J. N. Patrick
1
Li, Jinping
1
Merunka, Dwight
1
Mittal, Amit
1
Paul, Justin
1
Usunier, Jean-Claude
1
Yadav, Rohit
1
Yuan, Shaofeng
1
Zhang, Chun
1
Zhang, Zhe
1
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Business history
International marketing review
Food policy : economics planning and politics of food and agriculture
8
Journal of business research : JBR
8
Journal of international marketing
8
Journal of world trade : law, economic policy, public policy
8
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of international food & agribusiness marketing : JIFAM
6
The journal of product & brand management
6
The journal of world investment & trade : law, economics, politics
6
Zoll- und Handelsinformation
6
The journal of brand management : an international journal
5
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
4
American journal of agricultural economics
4
Kom / Kommission der Europäischen Gemeinschaften
4
The Estey Centre journal of international law and trade policy
4
The origins of goods : rules of origin in regional trade agreements
4
Discussion paper series / Philippine Institute for Development Studies
3
International journal of consumer studies
3
Journal of agricultural economics
3
Journal of food products marketing
3
Policy research working paper : WPS
3
Revue d'économie régionale & urbaine : RERU
3
The journal of consumer marketing
3
The world economy : the leading journal on international economic relations
3
World trade review
3
Applied economic perspectives and policy
2
Bio-based and applied economics
2
Cambridge journal of regions economy and society
2
Corporate reputation review : an international journal
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper / World Institute for Development Economics Research
2
Eastern European journal for regional studies
2
Europäische Hochschulschriften / 2
2
HBS Case
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing
2
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ECONIS (ZBW)
13
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1
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10
of
13
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date (oldest first)
1
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
2
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
3
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
4
"Buy British" : an analysis of UK attempts to turn a slogan into government policy in the 1970s and 1980s
Clayton, David
;
Higgins, David M.
- In:
Business history
64
(
2022
)
7
,
pp. 1260-1280
Persistent link: https://www.econbiz.de/10013418948
Saved in:
5
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
6
The brand and its history, part II, branding, culture, and national identity
2020
Persistent link: https://www.econbiz.de/10012181840
Saved in:
7
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
8
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
9
The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
International marketing review
33
(
2016
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
Saved in:
10
The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
1
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