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subject:"Markenartikel"
~person:"Kucuk, S. Umit"
~person:"Pessôa, Luís Alexandre Grubits de Paula"
~subject:"Semiotics"
~subject:"United States"
~subject:"semiotics"
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Markenartikel
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Kucuk, S. Umit
Pessôa, Luís Alexandre Grubits de Paula
Liu, Kecheng
9
Rossolatos, George
8
Herrmann-Pillath, Carsten
4
Oswald, Laura R.
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Marketing theory
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Latin American business review
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ECONIS (ZBW)
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
2
Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula
;
Costa, …
- In:
Latin American business review
21
(
2020
)
3
,
pp. 279-306
Persistent link: https://www.econbiz.de/10012258482
Saved in:
3
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
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