Nostalgia in Brazilian mass media advertising : a semiotic perspective
Year of publication: |
2020
|
---|---|
Authors: | Pessôa, Luís Alexandre Grubits de Paula ; Costa, Alessandra Mello da ; Mello, Flávia Barroso de ; Tannuri, Marina Petrus |
Published in: |
Latin American business review. - Binghamton, NY : [Verlag nicht ermittelbar], ISSN 1528-6932, ZDB-ID 2096818-8. - Vol. 21.2020, 3, p. 279-306
|
Subject: | Advertising | Brazilian mass media | history | marketing discourse | nostalgia | semiotics | Brasilien | Brazil | Werbung | Semiotik | Semiotics | Mediensektor | Media industries |
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