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subject:"Markenartikel"
~person:"Luna, David"
~person:"Thebault, Marinette"
~source:"econis"
~subject:"Dienstleistung"
~subject:"Luxury goods"
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Markenartikel
Dienstleistung
Luxury goods
Brand
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Markenimage
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Semiotics
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Brand linguistics
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Luna, David
Thebault, Marinette
Veg-Sala, Nathalie
4
Rossolatos, George
3
Roux, Elyette
2
Acharya, Manaswini
1
Ackermann, Carsten
1
Anido Freire, N.
1
Bobrie, François
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Carnevale, Marina
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Cervellon, Marie-Cecile
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Conejo, Francisco
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Côrte-Real, Ana
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Dass, Mayukh
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Khoa T. Tran
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König, Jan C. L.
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Lassus, Christel de
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Le Roux, André
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Lencastre, Paulo de
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Lerman, Dawn
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Maeß, Roland
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Manning, Paul
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Mora, Jesus
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Oswald, Laura R.
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Sahil Raj
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Schütz, Petra
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Shukla, Mahima
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Singh, Deepak
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Singla, Vikas
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Viput Ongsakul
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
2
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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