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subject:"Markenführung"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
175
Online-Marketing
175
Consumer behaviour
106
Konsumentenverhalten
106
Social Web
93
Social web
93
Advertising
92
Werbung
92
Advertising effects
90
Werbewirkung
90
Brand management
49
Viral marketing
35
Virales Marketing
35
Brand image
23
Markenimage
23
Fashion
18
Mode
18
social media
18
Social media
17
Online retailing
14
Online-Handel
14
Beziehungsmarketing
13
Marketing management
13
Marketingmanagement
13
Relationship marketing
13
Brand
12
Markenartikel
12
persuasion knowledge
11
Luxury goods
10
Luxusgüter
10
Public relations
10
Öffentlichkeitsarbeit
10
Jugendliche
9
Social network
9
Soziales Netzwerk
9
Sponsoring
9
Sponsorship
9
Youth
9
E-commerce
8
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English
49
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Dens, Nathalie
2
Hudders, Liselot
2
Ko, Eunju
2
Veirman, Marijke de
2
Allen, Douglas E.
1
Andreu Domingo, David
1
Ang, Lawrence
1
Applequist, Janelle
1
Aspara, Jaakko
1
Beatson, Amanda T.
1
Berlanga Silvente, Vanesa
1
Boutsouki, Christina
1
Britt, Brian
1
Bui, M̃y
1
Buzeta, Cristian
1
Canniford, Robin
1
Chakravarti, Amitav
1
Chen, Junsong
1
Cho, Eunjoo
1
Cho, Yoon-Na
1
Choi, Sungchul
1
Choi, Yun Jung
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Confos, Nicolla
1
Cornelius, Nelarine
1
Danbury, Annie
1
Dann, Stephen
1
Davis, Teresa
1
De Jans, Steffi
1
De Keyzer, Freya
1
Del Olmo Arriaga, Josep Lluis
1
Dou, Wenyu
1
Duff, Brittany R. L.
1
Dunne, Áine
1
Eagar, Toni
1
Einwiller, Sabine
1
Eisend, Martin
1
Feng, Yang
1
Garaus, Marion
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
SpringerLink / Bücher
13
Journal of marketing management : MM
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
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ECONIS (ZBW)
49
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
3
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
4
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
5
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
10
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
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