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subject:"Markenführung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing analytics : JMA"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
160
Online-Marketing
160
Consumer behaviour
100
Konsumentenverhalten
100
Social Web
89
Social web
89
Advertising
85
Werbung
84
Advertising effects
81
Werbewirkung
81
Brand management
45
Viral marketing
26
Virales Marketing
26
Brand image
21
Markenimage
21
social media
19
Fashion
17
Mode
17
Beziehungsmarketing
14
Relationship marketing
14
Marketing management
13
Marketingmanagement
13
Social media
13
E-commerce
11
Electronic Commerce
11
Online retailing
11
Online-Handel
11
persuasion knowledge
11
Brand
10
Luxury goods
10
Luxusgüter
10
Markenartikel
10
Sponsoring
9
Sponsorship
9
Customer integration
8
Emotion
8
Influencer marketing
8
Kundenintegration
8
Public relations
8
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45
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English
45
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Dens, Nathalie
2
Hudders, Liselot
2
Ko, Eunju
2
Veirman, Marijke de
2
Andreu Domingo, David
1
Ang, Lawrence
1
Applequist, Janelle
1
Beatson, Amanda T.
1
Berlanga Silvente, Vanesa
1
Boutsouki, Christina
1
Bozkurt, Siddik
1
Britt, Brian
1
Bui, M̃y
1
Buzeta, Cristian
1
Cho, Eunjoo
1
Cho, Yoon-Na
1
Choi, Sungchul
1
Choi, Yun Jung
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Danbury, Annie
1
De Jans, Steffi
1
De Keyzer, Freya
1
Del Olmo Arriaga, Josep Lluis
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Eisend, Martin
1
Feng, Yang
1
Garaus, Marion
1
Geissinger, Andrea
1
Girschick, Alexander
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Gligor, David
1
Goehrig, Larry
1
Golan, Guy
1
Guitart, Ivan A.
1
Han, Jiyoon
1
Harkonen, Janne
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Hervet, Guillaume
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of marketing analytics : JMA
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
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ECONIS (ZBW)
45
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
3
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
4
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
5
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
10
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
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