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subject:"Markenführung"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~subject:"E-commerce"
~subject:"USA"
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Markenführung
E-commerce
USA
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Electronic Commerce
14
Social Media
14
Beziehungsmarketing
12
Relationship marketing
12
Online retailing
9
Online-Handel
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Internet
8
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Brand management
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Marketingmanagement
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4
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Innovationsakzeptanz
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KMU
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Advertising effects
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Customer satisfaction
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Dienstleistungsqualität
3
Facebook
3
Greece
3
Griechenland
3
India
3
Indien
3
Innovation diffusion
3
Innovationsdiffusion
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Ahmad, Rizal
1
Al Khasawneh, Mohammad Hamdi
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Al-Adwan, Ahmad Samed
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Al-Madadha, Amro
1
Alhajj, Reda
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Alrousan, Mohammad Kasem
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Amoroso, Donald L.
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Andriyansah
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Azam, Afshan
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Ching Seng Yap
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Duane, Aidan M.
1
Ellonen, Hanna-Kaisa
1
Farida, Naili
1
Fortes, Nuno
1
Friesner, Dan
1
Ghalamkari, Afsoon
1
He, Xiaoyun
1
Hosseini, Monireh
1
Keshavarz, Fatemeh
1
Kibaru, Francis
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Kumar, Bimal Aklesh
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Leo, Gundur
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Ma, Yanfei
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Mor Yang Ong
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Nagaraj, Samala
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Negahban, Arash
1
Ogawa, Mikako
1
Ots, Mart
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O’Reilly, Kelley
1
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
119
International journal of internet marketing and advertising : IJIMA
90
Journal of retailing and consumer services
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
International journal of electronic marketing and retailing : IJEMR
50
The journal of product & brand management
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The journal of brand management : an international journal
37
Journal of internet commerce
36
Journal of marketing communications
34
Journal of advertising research
33
Journal of promotion management : innovations in planning and applied research
33
Journal of management information systems : JMIS
32
International journal of advertising : the review of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Information systems research : ISR
26
International journal of hospitality management
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Marketing intelligence & planning
24
Business horizons
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Cogent business & management
21
Electronic commerce research
21
Journal of promotion management : JPM
21
Journal of travel and tourism marketing
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Tourism management : research, policies, practice
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
SpringerLink / Bücher
18
Journal of electronic commerce research : JECR
17
Journal of strategic marketing
17
Technological forecasting & social change : an international journal
17
International journal of technology marketing : IJTMkt
16
Journal of marketing
16
Psychology & marketing
16
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
International journal of business information systems : IJBIS
15
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ECONIS (ZBW)
22
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1
Behavioral intention toward online food purchasing : an analysis at different purchase levels
Suhartanto, Dwi
;
Tuan Ahmad Tuan Ismail
;
Leo, Gundur
; …
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012421889
Saved in:
2
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
3
Online compensation behaviors from a cognitive dissonance perspective : an examination of software downloading in Spain
Charron, Jean-Philippe
;
Redondo, Ignacio
- In:
International journal of e-business research : an …
14
(
2018
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011941267
Saved in:
4
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
5
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
6
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
7
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
8
The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun
;
Negahban, Arash
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
Saved in:
9
Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
Saved in:
10
Determinants of consumer inention to use online gambling services : an empirical study of the Portuguese market
Fortes, Nuno
;
Moreira, António Carrizo
;
Saraiva, João
- In:
International journal of e-business research : an …
12
(
2016
)
4
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011613107
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