Analysis social media based brand communities and consumer behavior : a netnographic approach
Year of publication: |
January-March 2018
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Authors: | Hosseini, Monireh ; Ghalamkari, Afsoon |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 14.2018, 1, p. 37-53
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Subject: | Brand | Consumer Behavior | Consumer Decision Making | Marketing Strategy | Netnography | Social Media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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