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subject:"Markenführung"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~subject:"E-commerce"
~subject:"Website"
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Markenführung
E-commerce
Website
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Electronic Commerce
14
Social Media
14
Beziehungsmarketing
12
Relationship marketing
12
Online retailing
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Online-Handel
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Internet
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Brand management
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Brand image
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Innovationsakzeptanz
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KMU
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Advertising effects
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Customer satisfaction
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Dienstleistungsqualität
3
Facebook
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Greece
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India
3
Indien
3
Innovation diffusion
3
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Ahmad, Rizal
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Al-Madadha, Amro
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Alrousan, Mohammad Kasem
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Amoroso, Donald L.
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Andriyansah
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Ma, Yanfei
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Mor Yang Ong
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
125
International journal of internet marketing and advertising : IJIMA
87
Journal of retailing and consumer services
85
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of internet commerce
41
The journal of brand management : an international journal
37
International journal of hospitality management
34
Journal of management information systems : JMIS
33
Journal of marketing communications
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of advertising : the review of marketing communications
30
Journal of promotion management : innovations in planning and applied research
29
Marketing intelligence & planning
25
Tourism management : research, policies, practice
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Information systems research : ISR
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of promotion management : JPM
22
Business horizons
21
Cogent business & management
21
SpringerLink / Bücher
21
Electronic commerce research
20
Journal of advertising research
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of business information systems : IJBIS
18
International journal of contemporary hospitality management
18
Journal of travel and tourism marketing
18
Technological forecasting & social change : an international journal
18
International journal of technology marketing : IJTMkt
17
Journal of electronic commerce research : JECR
17
Journal of marketing
17
Journal of strategic marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Springer eBook Collection
16
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ECONIS (ZBW)
22
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1
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
2
Behavioral intention toward online food purchasing : an analysis at different purchase levels
Suhartanto, Dwi
;
Tuan Ahmad Tuan Ismail
;
Leo, Gundur
; …
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012421889
Saved in:
3
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
4
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
5
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
6
Online compensation behaviors from a cognitive dissonance perspective : an examination of software downloading in Spain
Charron, Jean-Philippe
;
Redondo, Ignacio
- In:
International journal of e-business research : an …
14
(
2018
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011941267
Saved in:
7
Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
Saved in:
8
Effects of social presence and social capital on user loyalty to the social networking website : the case of Facebook usage in Taiwan
Jih, Wen-Jang Kenny
;
Lee, Su-Fang
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011729770
Saved in:
9
The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun
;
Negahban, Arash
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
Saved in:
10
Determinants of consumer inention to use online gambling services : an empirical study of the Portuguese market
Fortes, Nuno
;
Moreira, António Carrizo
;
Saraiva, João
- In:
International journal of e-business research : an …
12
(
2016
)
4
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011613107
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