//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~person:"Bilgihan, Anil"
~person:"Fritz, Wolfgang"
~person:"Vrontis, Demetris"
~subject:"E-commerce"
~subject:"Internetnutzung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
E-commerce
Internetnutzung
Internet marketing
39
Online-Marketing
39
Social Web
14
Social web
14
Consumer behaviour
12
Konsumentenverhalten
12
Electronic Commerce
10
Beziehungsmarketing
8
Relationship marketing
8
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Brand management
6
Online retailing
6
Online-Handel
6
Website
5
Brand image
4
Internet
4
Markenimage
4
Social media
4
Theorie
4
Theory
4
Viral marketing
4
Virales Marketing
4
Brand
3
Confidence
3
Customer satisfaction
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
Internet usage
3
Kundenzufriedenheit
3
Markenartikel
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
11
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
11
German
8
Author
All
Bilgihan, Anil
Fritz, Wolfgang
Vrontis, Demetris
Kollmann, Tobias
11
Law, Chun Hung Roberts
10
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rita, Paulo
9
Ahuja, Vandana
8
Dwivedi, Yogesh Kumar
8
Chaffey, Dave
7
Ghose, Anindya
7
Goldfarb, Avi
7
Hajli, Nick
7
Karjaluoto, Heikki
7
Rahman, Zillur
7
Usman, Osly
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Khan, Imran
6
Kumar, Vikas
6
Martínez-López, Francisco J.
6
Okumus, Fevzi
6
Pauwels, Koen
6
Qiu, Liangfei
6
Ratten, Vanessa
6
Russo, Antonio
6
Schumann, Jan Hendrik
6
Sreejesh, S.
6
Thaichon, Park
6
Theobald, Elke
6
Tiago, Flávio Borges
6
Vashisht, Devika
6
Alleman, James H.
5
Bilro, Ricardo Godinho
5
Dinerstein, Michael
5
Einav, Liran
5
Filieri, Raffaele
5
more ...
less ...
Published in...
All
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
7
International journal of internet marketing and advertising : IJIMA
2
Tourism management : research, policies, practice
2
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of entrepreneurship and small business : IJESB
1
International journal of quality and service sciences
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Tourism review : the official journal of the AIEST
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
3
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
4
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
5
An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 366-377
Persistent link: https://www.econbiz.de/10011987944
Saved in:
6
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
7
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
8
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
9
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
10
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->