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subject:"Markenführung"
~person:"Fritz, Wolfgang"
~person:"Khan, Imran"
~person:"Vrontis, Demetris"
~subject:"E-commerce"
~subject:"Internetnutzung"
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Markenführung
E-commerce
Internetnutzung
Internet marketing
35
Online-Marketing
35
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
9
Electronic Commerce
9
Social Web
9
Social web
9
Beziehungsmarketing
7
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Brand
4
Internet
4
Markenartikel
4
Online retailing
4
Online-Handel
4
Theorie
4
Theory
4
Brand image
3
Customer satisfaction
3
Internet usage
3
Kundenzufriedenheit
3
Markenimage
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Advertising effects
2
Attitude
2
Brand experience
2
Direct marketing
2
Direktmarketing
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Erfolgsfaktor
2
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7
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6
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Language
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English
12
German
8
Author
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Fritz, Wolfgang
Khan, Imran
Vrontis, Demetris
Kollmann, Tobias
11
Law, Chun Hung Roberts
10
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rita, Paulo
9
Ahuja, Vandana
8
Dwivedi, Yogesh Kumar
8
Chaffey, Dave
7
Ghose, Anindya
7
Goldfarb, Avi
7
Hajli, Nick
7
Karjaluoto, Heikki
7
Martínez-López, Francisco J.
7
Rahman, Zillur
7
Usman, Osly
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Kumar, Vikas
6
Lambrecht, Anja
6
Okumus, Fevzi
6
Pauwels, Koen
6
Qiu, Liangfei
6
Ratten, Vanessa
6
Russo, Antonio
6
Schumann, Jan Hendrik
6
Sohail, M. Sadiq
6
Sreejesh, S.
6
Thaichon, Park
6
Theobald, Elke
6
Tiago, Flávio Borges
6
Vashisht, Devika
6
Alleman, James H.
5
Bilgihan, Anil
5
Bilro, Ricardo Godinho
5
Dinerstein, Michael
5
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
7
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
6
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
7
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
8
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
9
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
10
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
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