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subject:"Markenführung"
~person:"Gensler, Sonja"
~person:"Kumar, Vikas"
~person:"Okumus, Fevzi"
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Markenführung
Internet marketing
29
Online-Marketing
29
Social Web
20
Social web
20
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
13
Beziehungsmarketing
12
Relationship marketing
12
Brand image
11
Markenimage
11
Brand
7
Markenartikel
7
Online retailing
7
Online-Handel
7
Viral marketing
7
Virales Marketing
7
Website
6
E-commerce
4
Electronic Commerce
4
social media
4
Einzelhandel
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
India
3
Indien
3
Marketing management
3
Marketingmanagement
3
Online brand communities
3
Retail trade
3
Social media
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
Advertising
2
Advertising effects
2
Brand knowledge
2
China
2
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Article
13
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13
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13
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English
13
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Gensler, Sonja
Kumar, Vikas
Okumus, Fevzi
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chakraborty, Uttam
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
Mathur, Manisha
4
Michaelidou, Nina
4
Mogaji, Emmanuel
4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
13
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
From tourist motivations to buying decisions : a multilevel engagement perspective
Nusair, Khaldoon
;
Okumus, Fevzi
;
Karatepe, Osman M.
; …
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014461350
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
7
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
8
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
9
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
10
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
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