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subject:"Markenführung"
~person:"Hollebeek, Linda D."
~person:"Loureiro, Sandra Maria Correia"
~person:"Michaelidou, Nina"
~subject:"Consumer behaviour"
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Markenführung
Consumer behaviour
Internet marketing
39
Online-Marketing
39
Social Web
30
Social web
30
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24
Beziehungsmarketing
18
Brand management
18
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18
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9
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Hollebeek, Linda D.
Loureiro, Sandra Maria Correia
Michaelidou, Nina
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Ghose, Anindya
13
Ko, Eunju
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
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9
Jerath, Kinshuk
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hudders, Liselot
8
Kannan, P. K.
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Pelsmacker, Patrick de
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Richard, Marie-Odile
8
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8
Seo, Yuri
8
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8
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7
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7
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7
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7
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Journal of promotion management : innovations in planning and applied research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
The journal of services marketing
2
E-business : state of the art of ICT based challenges and solutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
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Psychology & marketing
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The handbook of communication engagement
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
28
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1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
5
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
6
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
7
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
8
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
9
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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