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subject:"Markenführung"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Advertising"
~subject:"Marketing"
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Markenführung
Advertising
Marketing
Internet marketing
14
Online-Marketing
14
Social Web
13
Social web
13
Brand management
9
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
7
Relationship marketing
7
Viral marketing
6
Virales Marketing
6
Brand image
5
Markenimage
5
Instagram
4
Customer satisfaction
3
Kundenzufriedenheit
3
Online retailing
3
Online-Handel
3
social media
3
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Facebook
2
Fashion
2
Mode
2
Public relations
2
Social network
2
Soziales Netzwerk
2
electronic word-of-mouth
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Brand
1
Brand advocacy
1
Brand loyalty
1
Brasilien
1
Brazil
1
Celebrity endorsement
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Celebrity-Werbung
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8
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8
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English
9
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Loureiro, Sandra Maria Correia
Lammenett, Erwin
15
Wilbur, Kenneth C.
14
Jerath, Kinshuk
13
Bonatti, Alessandro
11
Pelsmacker, Patrick de
11
Bergemann, Dirk
10
Dwivedi, Yogesh Kumar
10
Ko, Eunju
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Choi, Yung Kyun
9
Hudders, Liselot
9
Kreutzer, Ralf T.
9
Sahni, Navdeep S.
9
Scott, David Meerman
9
Tuten, Tracy L.
9
Yang, Yanwu
9
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Voorveld, Hilde
8
Bellman, Steven
7
Boerman, Sophie C.
7
Dens, Nathalie
7
Fogel, Joshua
7
Ghose, Anindya
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Johnson, Garrett A.
7
Kim, Jooyoung
7
Kumar, Subodha
7
Okazaki, Shintaro
7
Pauwels, Koen
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Rita, Paulo
7
Schultz, Carsten D.
7
Ahuja, Vandana
6
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Published in...
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Journal of promotion management : innovations in planning and applied research
4
E-business : state of the art of ICT based challenges and solutions
1
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
Source
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ECONIS (ZBW)
9
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
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