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subject:"Markenpolitik"
~isPartOf:"Global business review"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Classification"
~subject:"Markenführung"
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Search: subject_exact:"Brand relationship"
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Markenpolitik
Classification
Markenführung
Beziehungsmarketing
9
Brand
9
Brand loyalty
9
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenartikel
9
Markentreue
9
Relationship marketing
9
Brand image
8
Markenimage
8
brand loyalty
4
Customer satisfaction
3
Emotion
3
Kundenzufriedenheit
3
Brand experience
2
Brand personality
2
Hotel industry
2
Hotellerie
2
Internet marketing
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social web
2
AHP approach
1
AHP-Verfahren
1
Confidence
1
Consumer-brand relationships
1
Customer brand identification
1
Ethiopia
1
Fashion
1
Gastronomie
1
Klassifikation
1
Luxury goods
1
Luxusgüter
1
Marketing
1
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1
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English
9
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Bapat, Dhananjay
1
Basu, Protik
1
Beig, Faseeh Amin
1
Chatterjee, Debaleena
1
Khan, Mohammad Furqan
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Li, Xiangping
1
Liu, Tingting
1
Nandy, Subarna
1
Ong, Chuan Huat
1
Rather, Raouf Ahmad
1
Salem, Sharif Omar
1
Sondhi, Neena
1
Sop, Serhat Adem
1
Suha Fouad Salem
1
Thanigan, Jayanthi
1
Thurasamy Ramayah
1
Yen, Chih-Lun
1
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Global business review
Journal of hospitality marketing & management
The journal of product & brand management
28
Journal of retailing and consumer services
25
The journal of brand management : an international journal
21
Journal of business research : JBR
20
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : innovations in planning and applied research
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of business innovation and research : IJBIR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
9
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1
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
2
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
3
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
7
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
8
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
9
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
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