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subject:"Markenpolitik"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Management decision : MD"
~subject:"Markenführung"
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Markenpolitik
Markenführung
Beziehungsmarketing
7
Brand loyalty
7
Brand management
7
Markentreue
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
Brand experience
2
Brand personality
2
Confidence
2
Customer satisfaction
2
Emotion
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social web
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Bibliometrics
1
Bibliometrie
1
Brand love
1
Brand resonance model
1
Brand trust
1
China
1
Consumer brand engagement
1
Consumer engagement
1
Customer brand engagement
1
Customer brand identification
1
Customer engagement
1
Customer integration
1
Ethiopia
1
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7
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English
7
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Ahn, Kwang-ho
1
Huang, Chao-Chin
1
Hur, Won-moo
1
Islam, Jamid Ul
1
Kim, Minsung
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Li, Xiangping
1
Liu, Tingting
1
Ong, Chuan Huat
1
Rahman, Zillur
1
Rather, Raouf Ahmad
1
Sop, Serhat Adem
1
Thurasamy Ramayah
1
Yen, Chih-Lun
1
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Journal of hospitality marketing & management
Management decision : MD
The journal of product & brand management
28
Journal of retailing and consumer services
25
The journal of brand management : an international journal
20
Journal of business research : JBR
17
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of business innovation and research : IJBIR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
7
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1
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
2
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
3
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
4
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
5
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
6
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
7
Building brand loyalty through managing brand community commitment
Hur, Won-moo
;
Ahn, Kwang-ho
;
Kim, Minsung
- In:
Management decision : MD
49
(
2011
)
7
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009355105
Saved in:
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