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subject:"Markenpolitik"
~person:"Ahuvia, Aaron"
~person:"Astakhova, Marina"
~subject:"United States"
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Search: subject_exact:"Brand relationship"
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Markenpolitik
United States
Brand loyalty
3
Brand management
3
Markenführung
3
Markentreue
3
Beziehungsmarketing
2
Brand
2
Consumer behaviour
2
Konsumentenverhalten
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Markenartikel
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Relationship marketing
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USA
2
Brand image
1
Brand passion
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Consumer brand relationship
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Consumer-brand identity theory
1
Dual brand passion
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Emotion
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Grounded Theory
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Grounded theory
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Harmonious
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Harmonious brand passion
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Hedonic
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Markenimage
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Obsessive brand passion
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Ahuvia, Aaron
Astakhova, Marina
Dawes, John
3
Huber, Frank
3
Aitken, Murray L.
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Berndt, Ernst R.
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Burmann, Christoph
2
Büttner, Miriam
2
Regier, Stefanie
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Roßmann, Patrick
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1
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Journal of business research : JBR
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Journal of marketing
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ECONIS (ZBW)
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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
Saved in:
2
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
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