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subject:"Markenpolitik"
~person:"Astakhova, Marina"
~subject:"Brand loyalty"
~subject:"United States"
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Markenpolitik
Brand loyalty
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Astakhova, Marina
Dawes, John
11
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Kim, Jinkyung Jenny
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The journal of consumer marketing
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ECONIS (ZBW)
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Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
2
A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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