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subject:"Marketing"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"E-commerce"
~subject:"Theory"
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Subject
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Marketing
E-commerce
Theory
Consumer behaviour
79
Konsumentenverhalten
79
Online retailing
72
Online-Handel
72
Electronic Commerce
66
Social Web
65
Social web
65
Internet marketing
41
Online-Marketing
41
Website
27
Beziehungsmarketing
25
Relationship marketing
25
Experiment
23
Advertising effects
17
Einzelhandel
17
Retail trade
17
Werbewirkung
17
Confidence
16
Vertrauen
16
Empirical method
15
Empirische Methode
15
Viral marketing
15
Virales Marketing
15
Theorie
14
Internet
12
Preismanagement
11
Pricing strategy
11
Search engine
11
Suchmaschine
11
Data protection
10
Datenschutz
10
USA
10
United States
10
Auction
9
Auction theory
9
Auktion
9
Auktionstheorie
9
Customer satisfaction
9
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69
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75
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75
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7
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7
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3
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3
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Kauffman, Robert J.
4
King, Ruth C.
2
Lee, Dongwon
2
Akkan, Can
1
Akçura, M. Tolga
1
Amblee, Naveen
1
Arakji, Reina Y.
1
Asdemir, Kursad
1
Bardhan, Indranil R.
1
Barrot, Christian
1
Barut, Mehmet
1
Baum, Daniela
1
Bekkerman, Ron
1
Benbasat, Izak
1
Benlian, Alexander
1
Berendt, Bettina
1
Bergen, Mark
1
Beynon-Davies, Paul
1
Bhattacherjee, Anol
1
Blázquez, Marta
1
Bock, Gee-Woo
1
Brettel, Malte
1
Bui, Tung
1
Cao, Lanlan
1
Castells, Pablo
1
Chen, Li
1
Chen, Lin
1
Cheng, T. C. E.
1
Chin, Wynne W.
1
Chowa, Charles
1
Civelek, Ismail
1
Colucci, Simona
1
Corchuelo, Rafael
1
Corella, Miguel Ángel
1
Cuthbertson, Richard
1
Dafoulas, George
1
Dekker, Rommert
1
Delgado-Ballester, Elena
1
Dinev, Tamara
1
Doukidis, Georgios I.
1
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Published in...
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International journal of electronic commerce : IJEC
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
297
SpringerLink / Bücher
242
Journal of retailing and consumer services
217
Electronic commerce research
185
IMF working paper
177
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
176
Journal of business research : JBR
167
Working paper series / European Central Bank
147
Information systems and e-business management : ISeB
121
Management science : journal of the Institute for Operations Research and the Management Sciences
121
European journal of operational research : EJOR
110
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
International journal of business information systems : IJBIS
106
Information systems research : ISR
105
Journal of internet commerce
105
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
100
Industrial marketing management : the international journal for industrial and high-tech firms
99
International journal of production economics
99
NBER working paper series
92
International journal of e-business research : an official publication of the Information Resources Management Association
91
International journal of electronic business
91
Springer eBook Collection
90
Technological forecasting & social change : an international journal
87
Electronic markets : the international journal on networked business
79
Electronic commerce research and applications
77
International journal of electronic marketing and retailing : IJEMR
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
CESifo working papers
74
Journal of management information systems : JMIS
74
Journal of electronic commerce research : JECR
71
Premier reference source
71
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
70
Working paper / National Bureau of Economic Research, Inc.
69
International journal of production research
68
Discussion papers / Helsinki Center of Economic Research : discussion paper
67
NBER Working Paper
67
Transportation research / E : an international journal
67
Springer eBook Collection / Business and Economics
66
Telecommunications policy : the international journal of digital economy, data sciences and new media
66
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ECONIS (ZBW)
75
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1
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
2
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
3
To lend is to own : a game theoretic analysis of the e-book lending market
Chen, Li
;
King, Ruth C.
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
3
,
pp. 334-362
Persistent link: https://www.econbiz.de/10011737270
Saved in:
4
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
5
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
6
Reducing the service deficit in m-commerce : how service-technology fit can support digital sales of complex products
Heinze, Jörg
;
Matt, Christian
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 386-418
Persistent link: https://www.econbiz.de/10011884543
Saved in:
7
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
8
Do customers identify with our website? : the effects of website identification on repeat purchase intention
King, Ruth C.
;
Schilhavy, Richard A. M.
;
Chowa, Charles
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10011497351
Saved in:
9
Wholesale pricing or agency pricing on online retail platforms : the effects of customer loyalty
Chen, Lin
;
Nan, Guofang
;
Li, Minqiang
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 576-608
Persistent link: https://www.econbiz.de/10011932699
Saved in:
10
Customer channel migration and firm choice : the effects of cross-channel competition
Li, Jing
;
Konuş, Umut
;
Langerak, Fred
;
Weggeman, …
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 8-42
Persistent link: https://www.econbiz.de/10011654506
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