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subject:"Marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
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Marketing
Konsumentenverhalten
Online-Handel
Sales promotion
10
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Consumer behaviour
7
Theorie
5
Theory
5
Preismanagement
4
Pricing strategy
4
price promotions
3
Einzelhandel
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Low-cost strategy
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Marketing management
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Marketingmanagement
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promotion
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Sinitsyn, Maxim
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Desai, Preyas S.
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Fisher, Geoffrey
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Gopalakrishnan, Arun
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
53
Journal of business research : JBR
29
Journal of retailing
24
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
17
Journal of marketing
15
Journal of marketing research : JMR
13
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
11
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
The journal of product & brand management
11
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
7
European journal of operational research : EJOR
6
Gabler Edition Wissenschaft
6
Journal of advertising research
6
Journal of consumer behaviour : an international research review
6
Quantitative marketing and economics : QME
6
SpringerLink / Bücher
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
The IUP journal of marketing management : IJMM
5
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of marketing research
4
Journal of revenue and pricing management
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
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ECONIS (ZBW)
7
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1
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
2
Lead offer spillovers
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Fisher, Geoffrey
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10012059808
Saved in:
3
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
4
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
5
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
6
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
7
Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
Saved in:
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