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subject:"Marketing"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
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Marketing
Konsumentenverhalten
Online-Handel
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
5
Einzelhandel
4
Retail trade
4
Store flyers
3
Advertising
2
Communication
2
Feature advertising
2
Kommunikation
2
Purchase behaviour
2
Werbung
2
Advertising effects
1
Beziehungsmarketing
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Comparison
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Customer satisfaction
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Deal-proneness
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Field experiment
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Flyer readership
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Handelsmarke
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Internet marketing
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Online-Marketing
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Retail promotion
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Gázquez-Abad, Juan Carlos
Usman, Osly
11
Lang, Ewald
8
Rajagopal
7
Gedenk, Karen
6
Görtz, Gunnar
6
Kukar-Kinney, Monika
6
Neslin, Scott A.
6
Bertini, Marco
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Kaiser, Harry M.
5
Mehta, Dr. Neha
5
Monroe, Kent B.
5
Natter, Martin
5
Wiebach, Nicole
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Bauer, Hans H.
4
Bogomolova, Svetlana
4
Breugelmans, Els
4
Chandon, Pierre
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Herrmann, Andreas
4
Loginova, Oksana
4
Lutzky, Christian
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Rudanko, Leena
4
Wang, X. Henry
4
Zeng, Chenhang
4
Ailawadi, Kusum L.
3
Aspara, Jaakko
3
Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
Barone, Michael J.
3
Barrio-García, Salvador del
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Journal of retailing and consumer services
4
Journal of advertising research
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1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
3
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
4
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
5
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
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