Profiling the flyer-prone consumer
Year of publication: |
2014
|
---|---|
Authors: | Gázquez-Abad, Juan Carlos ; Martínez-López, Francisco J. ; Barrales-Molina, Vanesa |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 966-975
|
Subject: | Store flyers | Feature advertising | Sales promotions | Deal-proneness | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Werbung | Advertising | Werbewirkung | Advertising effects |
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