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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Market research"
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Marketing management
Market research
Marketingmanagement
222
Consumer behaviour
49
Konsumentenverhalten
49
Marketing
35
USA
34
United States
34
Beziehungsmarketing
23
Relationship marketing
23
Theorie
21
Theory
21
Brand management
18
Markenführung
18
Internet marketing
16
Online-Marketing
16
Firm performance
15
Unternehmenserfolg
15
marketing strategy
15
Advertising
14
Marktforschung
14
Werbung
14
Brand image
13
Markenimage
13
B-to-B-Marketing
11
Business-to-business marketing
11
KMU
10
SME
10
Advertising effects
9
Distribution channel
9
Marketing theory
9
Marketingtheorie
9
Vertriebsweg
9
Werbewirkung
9
Brand
8
Innovation
8
Markenartikel
8
Market segmentation
8
Marketing strategy
8
Marktsegmentierung
8
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Undetermined
64
Free
1
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Article
218
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
220
Aufsatz in Zeitschrift
220
Case study
6
Fallstudie
6
Collection of articles of several authors
4
Sammelwerk
4
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
222
Author
All
Kumar, V.
8
Pauwels, Koen
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Hanssens, Dominique M.
3
Homburg, Christian
3
Neslin, Scott A.
3
Simkin, Lyndon
3
Ardley, Barry
2
Balachander, Subramanian
2
Caemmerer, Barbara
2
Chintagunta, Pradeep K.
2
Desai, Preyas S.
2
Ebbes, Peter
2
Esteban-Bravo, Mercedes
2
Fearne, Andrew P.
2
Gardete, Pedro M.
2
Gilbride, Timothy J.
2
Grace, Debra
2
Harker, Michael
2
Heerde, Harald J. van
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kumar, Prashant
2
Kushwaha, Tarun
2
Lamey, Lien
2
Luo, Xueming
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Purohit, Devavrat
2
Rego, Lopo L.
2
Schweidel, David A.
2
Simmons, Geoffrey
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Vidal-Sanz, Jose M.
2
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Published in...
All
Journal of marketing
Marketing intelligence & planning
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
222
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
5
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
6
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
7
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
8
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
9
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
10
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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