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subject:"Marketing management"
~subject:"Deutschland"
~type_genre:"Bibliografie"
~type_genre:"Sammlung"
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Marketing management
Deutschland
Marketingmanagement
76
Marketing
23
Theorie
18
Theory
18
Consumer behaviour
9
International marketing
9
Internationales Marketing
9
Konsumentenverhalten
9
USA
9
United States
9
Advertising
8
Beziehungsmarketing
8
Germany
8
Market research
8
Marketing theory
8
Marketingtheorie
8
Marktforschung
8
Relationship marketing
8
Strategisches Management
8
Werbung
8
Strategic management
7
Kommunikation
5
Management
5
Communication
4
Innovation management
4
Innovationsmanagement
4
Rajan Varadarajan
4
Sales promotion
4
Verkaufsförderung
4
Brand management
3
Competitive strategy
3
Estimation
3
Innovation
3
Internet
3
Kommunikationspolitik
3
Markenführung
3
Online retailing
3
Online-Handel
3
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Free
5
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2
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Book / Working Paper
73
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Bibliografie
Sammlung
Article in journal
7,235
Aufsatz in Zeitschrift
7,235
Aufsatz im Buch
2,201
Book section
2,201
Hochschulschrift
1,127
Graue Literatur
1,050
Non-commercial literature
1,050
Thesis
957
Lehrbuch
695
Collection of articles of several authors
660
Sammelwerk
660
Textbook
596
Bibliografie enthalten
541
Bibliography included
541
Arbeitspapier
465
Working Paper
465
Case study
437
Fallstudie
437
Aufsatzsammlung
349
Konferenzschrift
193
Ratgeber
177
Guidebook
168
Conference proceedings
134
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
83
Handbuch
83
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
39
Fallstudiensammlung
36
Amtsdruckschrift
31
Festschrift
31
Government document
31
Systematic review
26
Übersichtsarbeit
26
Einführung
25
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English
62
German
14
French
1
Author
All
Sheth, Jagdish N.
14
Varadarajan, Rajan
5
Wind, Yoram
4
Fritz, Wolfgang
3
Meffert, Heribert
3
Bruhn, Manfred
2
Diamantopoulos, Adamantios
2
Hackley, Christopher E.
2
Hildebrandt, Lutz
2
Kitchen, Philip J.
2
Krishnan, Balaji C.
2
Pelsmacker, Patrick de
2
Wagner, Udo
2
Aaker, David A.
1
Ahlert, Dieter
1
Ahsen, Anette von
1
Aiyeku, Joseph F.
1
Albers, Sönke
1
Alptekinoğlu, Aydın
1
Anderl, Eva Maria
1
Artz, Martin
1
Baack, Donald
1
Backhaus, Klaus
1
Bacon, Terry R.
1
Barwitz, Niklas
1
Bauer, András
1
Bell, David R.
1
Bettels, Jannick
1
Bharadwaj, Sundar
1
Chunawalla, S. A.
1
Clow, Kenneth E.
1
Cohen, William A.
1
Cunningham, Peggy
1
Dann, Stephen
1
Dann, Susan J.
1
Dunbar, Ian
1
Dyckhoff, Harald
1
Edeling, Alexander
1
Egger, Marc
1
Emden, Paul H.
1
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Institution
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AMACOM
1
Frankreich / Ministère de la culture et de la communication / Département des études et de la prospective
1
Gottfried Wilhelm Leibniz Universität Hannover
1
RWTH Aachen
1
Universität Siegen / Lehrstuhl für Marketing
1
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Legends in marketing
9
Legends in strategic marketing
5
Acta Universitatis Oeconomicae Helsingiensis / A
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Collection du Département des Études et de la Prospective du Ministère de la Culture et de la Communication
1
Contributions to management science
1
DUV : Wirtschaftswissenschaft
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
Journalismus : Schriftenreihe der Stiftervereinigung der Presse
1
McGraw-Hill/Irwin series in marketing
1
Oryx sourcebook series in business and management
1
SpringerLink / Bücher
1
The Jossey-Bass business & management series
1
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ECONIS (ZBW)
73
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
3
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
4
Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
-
2014
Persistent link: https://www.econbiz.de/10010439279
Saved in:
5
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
-
2014
Persistent link: https://www.econbiz.de/10010477449
Saved in:
6
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
7
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
8
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
9
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
10
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
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