//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~type_genre:"Bibliografie"
~type_genre:"Conference proceedings"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingmanagement
212
Marketing
59
Deutschland
39
Germany
38
Theorie
34
Theory
34
Marketing theory
30
Marketingtheorie
30
Consumer behaviour
25
Konsumentenverhalten
25
Market research
25
Marktforschung
25
USA
22
United States
22
Werbung
19
Advertising
18
Beziehungsmarketing
18
Relationship marketing
18
Management
17
Strategisches Management
15
International marketing
14
Internationales Marketing
14
Welt
13
World
13
Strategic management
12
Brand management
11
Markenführung
11
Selling
11
Verkauf
11
Innovation
9
Innovation management
9
Innovationsmanagement
9
Organisatorischer Wandel
9
Organizational change
9
Internet
8
Russia
8
Russland
8
Unternehmen
8
Competitive strategy
7
more ...
less ...
Online availability
All
Free
6
Undetermined
4
Type of publication
All
Book / Working Paper
201
Journal
1
Type of publication (narrower categories)
All
Bibliografie
Conference proceedings
Sammlung
Article in journal
7,235
Aufsatz in Zeitschrift
7,235
Aufsatz im Buch
2,201
Book section
2,201
Hochschulschrift
1,085
Graue Literatur
1,045
Non-commercial literature
1,045
Thesis
925
Lehrbuch
689
Collection of articles of several authors
645
Sammelwerk
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Arbeitspapier
464
Working Paper
464
Case study
432
Fallstudie
432
Aufsatzsammlung
334
Konferenzschrift
188
Ratgeber
175
Guidebook
166
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
79
Handbuch
79
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
39
Fallstudiensammlung
36
Amtsdruckschrift
31
Government document
31
Festschrift
26
Systematic review
26
Übersichtsarbeit
26
Einführung
25
more ...
less ...
Language
All
English
140
German
52
Russian
10
Hungarian
3
French
2
Ukrainian
2
Italian
1
more ...
less ...
Author
All
Sheth, Jagdish N.
15
Meffert, Heribert
12
Varadarajan, Rajan
5
Springer, Reiner
4
Wind, Yoram
4
Backhaus, Klaus
3
Chadraba, Petr
3
Fritz, Wolfgang
3
Semerkova, L. N.
3
Brown, Tom
2
Bruhn, Manfred
2
Diamantopoulos, Adamantios
2
Disch, Wolfgang K. A.
2
Hackley, Christopher E.
2
Hennig-Thurau, Thorsten
2
Hildebrandt, Lutz
2
Kitchen, Philip J.
2
Krishnan, Balaji C.
2
Pelsmacker, Patrick de
2
Stieler, Maximilian
2
Vasin, S. M.
2
Viswanathan, Madhu
2
Wagner, Udo
2
Aaker, David A.
1
Ahsen, Anette von
1
Aiyeku, Joseph F.
1
Albers, Sönke
1
Alptekinoğlu, Aydın
1
Anderl, Eva Maria
1
Arnold, Todd J.
1
Artz, Martin
1
Askegaard, Søren
1
Baack, Donald
1
Babin, Barry J.
1
Bacon, Terry R.
1
Bailey, Earl L.
1
Barwitz, Niklas
1
Bauer, András
1
Bell, David R.
1
Bettels, Jannick
1
more ...
less ...
Institution
All
American Marketing Association
23
European Society for Opinion and Marketing Research
10
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Gesellschaft zur Erforschung des Markenwesens
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
European Advertising Academy
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband Bürowirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutsche Gesellschaft für Führung und Marktorientierung in der Medizinischen und Pflegerischen Versorgung DGFM
1
Deutsche Gesellschaft für Versicherungsmathematik
1
Deutscher Controlling-Congress <10, 1995, Düsseldorf>
1
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-DLM / Medien und Kommunikation
1
Economic Research Centre
1
European Conference of Ministers of Transport
1
FOM-Hochschule für Oekonomie & Management
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
more ...
less ...
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Legends in marketing
9
Proceedings series / American Marketing Association
7
Legends in strategic marketing
5
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Advances in advertising research
2
Conference Board report
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Developments in marketing science: proceedings of the Academy of Marketing Science
2
ESOMAR publication series
2
Journal of marketing management : MM
2
Research
2
AMA educators proceedings
1
AMA educators' proceedings
1
AMA proceedings series
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in international management
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Arbeitspapiere / Institut für Marketing, European Business School
1
Arbeitstagung / Forum Bürowirtschaft, BBW
1
Bericht der GfK-Tagung : vom ...
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Collection du Département des Études et de la Prospective du Ministère de la Culture et de la Communication
1
Contributions to management science
1
DUV : Wirtschaftswissenschaft
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
European Advertising Academy
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Gabler Research
1
International journal of wine business research : IJWBR
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Konferenzmaterial / Hochschule für Ökonomie, Berlin
1
Lecture notes in economics and mathematical systems : LNEMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
202
Showing
1
-
10
of
202
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
3
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
4
Market orientation and entrepreneurial orientation in a learning organization
Zhou, Yangping
-
2014
Persistent link: https://www.econbiz.de/10010439279
Saved in:
5
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
-
2014
Persistent link: https://www.econbiz.de/10010477449
Saved in:
6
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
7
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
8
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
9
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
10
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->