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subject:"Marketing theory"
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Search: subject_exact:"Wissenschaftliche Zeitschrift"
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Marketing theory
Fachzeitschrift
1,394
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1,394
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929
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389
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386
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Alt, Rainer
1
Alvarado Herrera, Alejandro
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Bigné Alcañiz, J. Enrique
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Campagna, Christopher
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Australasian marketing journal
3
International marketing review
2
Journal of marketing theory and practice : JMTP
2
ERIM report series research in management
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of Islamic marketing : JIMA
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing
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1
A "perfect vision" for 2020 : editorial
Hopkins, Christopher D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012181632
Saved in:
2
The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
Saved in:
3
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
4
Journal of Marketing Theory and Practice : a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
5
The first decade of service dominant logic research : a bibliometric analysis
Silva, Sergio Vinhas da
;
Santos António, Nelson J. dos
; …
- In:
International journal of business excellence
14
(
2018
)
4
,
pp. 523-544
Persistent link: https://www.econbiz.de/10011954162
Saved in:
6
Editorial 24/2: Electronic markets and journal sections
Alt, Rainer
;
Österle, Hubert
- In:
Electronic markets : the international journal on …
24
(
2014
)
2
,
pp. 77-79
Persistent link: https://www.econbiz.de/10010370311
Saved in:
7
The quest for citations : drivers of artice impact
Stremersch, Stefan
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003402298
Saved in:
8
Assessing international journal impact : the case of marketing
Rosenstreich, Daniela
;
Wooliscroft, Ben
- In:
European business review : EBR ; the official journal …
24
(
2012
)
1
,
pp. 58-87
Persistent link: https://www.econbiz.de/10009487825
Saved in:
9
Islamic marketing : insights from a critical perspective
Jafari, Aliakbar
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 22-34
Persistent link: https://www.econbiz.de/10009539278
Saved in:
10
By his works ye shall know him (Matthew 7:16)
Crosier, Keith
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009006859
Saved in:
1
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