//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Computer-assisted marketing"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Computer-assisted marketing
Germany
Marketing management
76
Marketing
30
Deutschland
20
Theorie
18
Theory
18
Beziehungsmarketing
13
Marketing theory
13
Relationship marketing
13
Market orientation
12
Marketingtheorie
11
Strategisches Management
10
Marketing strategy
9
Brand management
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
7
Strategic management
7
Corporate Social Responsibility
6
Corporate social responsibility
6
USA
6
United States
6
Unternehmen
6
Erfolgsfaktor
5
Firm performance
5
Markenpolitik
5
Stakeholder
5
Unternehmenserfolg
5
Competitive strategy
4
Direktmarketing
4
Market research
4
Marketingstrategie
4
Marktforschung
4
Physical distribution
4
Sustainability
4
Vertrieb
4
Wettbewerbsstrategie
4
Advertising
3
Advertising effects
3
more ...
less ...
Online availability
All
Undetermined
69
Free
4
Type of publication
All
Book / Working Paper
41
Article
38
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatzsammlung
5
Lehrbuch
3
Hochschulschrift
1
Konferenzschrift
1
Language
All
English
47
German
32
Author
All
Hunt, Shelby D.
5
Jaworski, Bernard J.
4
Kohli, Ajay Kumar
4
Kreutzer, Ralf T.
3
Varadarajan, Rajan
3
Ansary, Adel I. el-
2
Carpenter, Gregory S.
2
Hohn, Stefanie
2
Hult, G. Tomas M.
2
Lazer, William
2
Madhavaram, Sreedhar
2
Morgan, Neil A.
2
Shaw, Eric H.
2
Weiser, Christoph
2
Ahlert, Dieter
1
Ahluwalia, Saurabh
1
Aholt, Andreas
1
Albach, Horst
1
Appan, Radha
1
Aumayr, Klaus J.
1
Barlier, Xavier
1
Baumüller, Nicole
1
Bazil, Vazrik
1
Bearden, William O.
1
Benkenstein, Martin
1
Benz, Men-Andri
1
Bergvist, Lars
1
Bharadwaj, Sundar
1
Blattberg, Robert C.
1
Braun, Gerold
1
Brem, Alexander
1
Buchert, Matthias
1
Burmann, Christoph
1
Ceyp, Michael
1
Chaudhry, Peggy E.
1
Crecelius, Andrew T.
1
Dannenberg, Holger
1
Dion, Delphine
1
Dyck, Bruno
1
Errichiello, Oliver Carlo
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
Springer eBook Collection / Business and Economics
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
193
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
79
Showing
1
-
10
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market orientation (once again) : challenges and a suggested solution
Rokkan, Aksel I.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10014327817
Saved in:
2
Transforming customer experience : a story of ambition, values, beliefs, and digital capabilities
Meehan, Sean A.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 158-167
Persistent link: https://www.econbiz.de/10014584117
Saved in:
3
Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë
;
Korschun, Daniel
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 37-52
Persistent link: https://www.econbiz.de/10014584096
Saved in:
4
Market-shaping phases : a qualitative meta-analysis and conceptual framework
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 354-374
Persistent link: https://www.econbiz.de/10012819661
Saved in:
5
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
6
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
7
Marketing on the metaverse : research opportunities and challenges
Lu, Shuya
;
Mintz, Ofer
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014327822
Saved in:
8
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
9
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
10
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->