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subject:"Marketingmanagement"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~subject:"Container terminal"
~subject:"Markenimage"
~subject:"Markteintritt"
~subject:"Produktmanagement"
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Marketingmanagement
Container terminal
Markenimage
Markteintritt
Produktmanagement
Competitive strategy
11
Wettbewerbsstrategie
11
Marketing management
7
Beziehungsmarketing
3
Relationship marketing
3
Theorie
3
Theory
3
Brand image
2
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Markenpolitik
2
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2
Portfoliomanagement
2
Product management
2
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2
Anlageberatung
1
Antidumping
1
Arzneimittel
1
Asia
1
Asien
1
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1
Australien
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Bank marketing
1
Bankmarketing
1
Brand
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Brand extension
1
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Container shipping
1
Containerschifffahrt
1
Containerterminal
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Decision under uncertainty
1
Dumping
1
EU countries
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Kostecki, Michel M.
1
O'Cass, Aron
1
Roe, Michael M.
1
Voola, Ranjit
1
Wagner, Ralf
1
White, Lesley
1
Wilkie, Dean C. H.
1
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1
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1
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European journal of marketing : EJM
Gabler Edition Wissenschaft / Marken- und Produktmanagement
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Europäische Hochschulschriften / 5
11
Faculty & research / Insead : working paper series
10
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Gabler Edition Wissenschaft
6
Journal of strategic marketing
6
Schriften zu Marketing und Management
6
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
Long range planning : LRP ; international journal of strategic management
4
Springer eBook Collection / Business and Economics
4
SpringerLink / Bücher
4
Strategic management journal
4
Academy of Management journal : AMJ
3
Berichte aus der Betriebswirtschaft
3
Business horizons
3
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
3
International journal of business and globalisation : IJBG
3
International journal of production economics
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Journal of media business studies
3
Journal of retailing
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Quantitative marketing and economics : QME
3
Research memorandum / Faculty of Economics, Limburg University
3
The journal of business & industrial marketing
3
ZEW discussion papers
3
Baltic journal of management
2
Betriebswirtschaftliche Forschungsergebnisse
2
CORE discussion paper : DP
2
DUV / Wirtschaftswissenschaft
2
Die Betriebswirtschaft : DBW
2
Discussion papers in industrial economics / E
2
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
2
European journal of marketing
2
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ECONIS (ZBW)
9
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1
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Saved in:
2
Measuring the competitiveness of container ports : logisticians' perspectives
Yeo, Gi-tae
;
Roe, Michael M.
;
Dinwoodie, John
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 455-470
Persistent link: https://www.econbiz.de/10009010652
Saved in:
3
Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1077-1100
Persistent link: https://www.econbiz.de/10008650638
Saved in:
4
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
5
Unternehmensinterne Erfolgsfaktoren von Markentransfers : eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637074
Saved in:
6
Portfolio-Werbung : eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
Saved in:
7
Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515512
Saved in:
8
Multiple Wettbewerbsreaktionen im Produktmanagement
Wagner, Ralf
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001585934
Saved in:
9
Marketing strategies between dumping and anti-dumping action
Kostecki, Michel M.
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 7-19
Persistent link: https://www.econbiz.de/10001122808
Saved in:
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