Implementing competitive strategies : the role of responsive and proactive market orientations
Year of publication: |
2010
|
---|---|
Authors: | Voola, Ranjit ; O'Cass, Aron |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 1/2, p. 245-266
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Produktmanagement | Product management | Unternehmenserfolg | Firm performance | Schätzung | Estimation | Australien | Australia |
-
Jäger, Nikolai Alexander, (2015)
-
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane, (1998)
-
Product line strategies : a new marketing decision game
Lerviks, Alf-Erik, (1978)
- More ...
-
O'Cass, Aron, (2011)
-
A study of compatibility variation across Chinese buyer-seller relationships
Voola, Ranjit, (2010)
-
O'Cass, Aron, (2011)
- More ...