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subject:"Marketingmanagement"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Computer-assisted marketing"
~subject:"Germany"
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Marketingmanagement
Computer-assisted marketing
Germany
Marketing management
167
Marketing
39
Consumer behaviour
28
Konsumentenverhalten
28
Beziehungsmarketing
25
Brand management
25
Markenführung
25
Relationship marketing
25
Deutschland
21
Theorie
21
Theory
21
Brand image
16
Markenimage
16
Strategisches Management
16
Strategic management
13
USA
12
United States
12
Brand
11
Corporate reputation
11
Firmenimage
11
Markenartikel
11
Advertising
10
Erfolgsfaktor
10
Firm performance
10
Großbritannien
10
Kommunikation
10
Public relations
10
United Kingdom
10
Unternehmenserfolg
10
Werbung
10
Öffentlichkeitsarbeit
10
Advertising effects
9
Corporate culture
9
Integrated marketing communications
9
Unternehmenskultur
9
Werbewirkung
9
Communication
8
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8
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128
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5
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English
138
German
32
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Balmer, John M. T.
5
Kreutzer, Ralf T.
4
Gilmore, Audrey
3
Kitchen, Philip J.
3
Melewar, T. C.
3
O'Cass, Aron
3
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Hohn, Stefanie
2
Lee, Wai Jin
2
Liu, Gordon
2
Ormrod, Robert P.
2
Reid, David McHardy
2
Sok, Phyra
2
Tikkanen, Henrikki
2
Weiser, Christoph
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
Ahlert, Dieter
1
Aholt, Andreas
1
Albach, Horst
1
Alevizou, Panayiota J.
1
Aspara, Jaakko
1
Aumayr, Klaus J.
1
Balmern, John M. T.
1
Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Baumüller, Nicole
1
Bazil, Vazrik
1
Beaton, George
1
Benkenstein, Martin
1
Benz, Men-Andri
1
Berezan, Orie
1
Bernard, Kenneth N.
1
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Published in...
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European journal of marketing : EJM
Springer eBook Collection / Business and Economics
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
193
Journal of strategic marketing
192
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
170
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1
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
2
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
5
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
8
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
9
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
10
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
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